In 2021, dibs surveyed registered members to determine what’s the impact of dibs; how has the program impacted travelers; and how their travel behavior has changed as a result of dibs.

Highlights

• 157 Respondents
• Increased carpool/vanpool usage by 22%
• Increased transit usage by 5%
• 61% feel dibs influenced their transportation choices
• 50% or less were aware of dibs tools such as ERH, Vanpool Incentives, Commuter Tracker App and Transit Info/Usage
• Dibs website easy to use but not frequently accessed
• Top channels on how dibs information was received: Employer, Email, Special Events

Takeaways

• Increase email marketing to commuters and employers to increase awareness of programs
• Enhance transit marketing messages
• Continue and further develop partnerships with employers and member agencies to educate employees on benefits
• Develop more interactive tools such as video and webinars for employers and commuters
• Strengthen dibs website to include employer and commuter tools to serve as a central resource of multi-modal information

To better understand how COVID-19 impacted commuters’ mindset regarding Smart Travel, dibs surveyed over people from San Joaquin, Stanislaus and Merced Counties in partnership with the National Association of Commuter Transportation and TDM peers in Central California. 

Highlights

• Over 300 responses
• Top industries of respondents – 43% Government/Civil Services
• Top three reasons commuters used a different mode – cleanliness, crowds, sharing spaces
• Most uncomfortable mode for future travel – Bus & Carpool
• 63% of commuters considered themselves essential workers